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Media Buying Services, Integrated Marketing Campaigns and PR Services

Llywodraeth Cymru / Welsh Government

Key Details

Estimated Value

£74,000,000

Deadline

Not specified

Contract Period

Not specified

Procurement Method

Not specified

CPV Code

79340000 - Advertising and marketing services

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44

out of 100

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Key requirements

Extracted from the notice; check the official documents.

Estimated value
£74m£88.8m including VAT
Contract period
3 May 2027 to 2 May 2031 (4 years)
Legal basis
Procurement Act 2023
Type
Framework agreement
Delivery location (NUTS/ITL)
UKL (Wales)
CPV code
79340000 Advertising and marketing services
Suitability (buyer's flag)
SME-suitable

Description

The Welsh Government Commercial Delivery Team wish to establish a new Framework Agreement for the provision of Media Buying Services, Integrated Marketing Campaigns and PR Services. The Framework Agreement will be open for use by the Welsh Public Sector. The anticipated total Framework value is 88800000.00. Welsh Government will be holding an engagement event on 8th September 2026. Following the decision to abandon the previous procurement exercise, we are committed to taking time to understand supplier perspectives, lessons learned and opportunities for improvement before progressing a new procurement. Feedback gathered through this engagement will inform decisions on the scope, structure, procurement model and operation of the replacement framework. The precise scope of the Framework Agreement will be provided in the Contract Notice and Tender Documents. Please register to attend the event by midday on 1st September 2026 via the following link https://wales.business-events.org.uk/en/events/supplier-engagement-for-the-wgcd-media-buying-integrated-marketing-campaigns-and-pr-services-framework-agreement/ where the event details will be provided and where registration will be managed. Those who register will receive confirmation of their registration. Please see the engagement section of this notice for full details.

Suitability

SME Suitable

Previously won by

No award has been published for this tender. These are the latest award notices from Llywodraeth Cymru / Welsh Government for business services (legal, marketing, consulting, recruitment).

Specialist Food and Drink Export Consultancy · published 23 Sept 2026

Defence, Security and Resilience Cymru Event 2026 · published 7 Sept 2026

Business Events Regional Engagement Project 2026 · published 25 Aug 2026

Evaluation of the Landfill Tax Disposal Communities Scheme (LDTCS) 2022-2026 · published 20 Aug 2026

Cymru Wales Brand - Nation Marketing · published 7 Aug 2026

All open tenders and award history for Llywodraeth Cymru / Welsh Government →

From award notices on Find a Tender and Contracts Finder. SME or Large is the size the supplier declared on the notice (or, where it is silent, on its latest notice). Values are as published.

Publication Info

Published7 September 2026
SourceFind a Tender