105016 - Media Consumption Pathways and Trust
Key Details
Estimated Value
£1,500,000
Deadline
Not specified
Contract Period
Not specified
Procurement Method
Not specified
CPV Code
73300000 - Design and execution of research and development
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Possible SME fit
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Key requirements
Extracted from the notice; check the official documents.
- Estimated value
- £1.5m£1.8m including VAT
- Contract period
- 8 Mar 2027 to 7 Mar 2030 (3 years)
- Legal basis
- Procurement Act 2023
- Delivery location (NUTS/ITL)
- United Kingdom
- CPV codes
- 73300000 Design and execution of research and development; 79315000 Social research services
- Suitability (buyer's flag)
- SME-suitable, VCSE-suitable
Description
DCMS is seeking to commission a two-phase research project to investigate UK media consumption habits and public trust in media. Phase 1 would consist of a behavioural cohort study (or another appropriate methodology) to map the specific "user pathways" audiences take to find, consume, and value information across different media sources, such as traditional news broadcasts and social media, across different demographics. Building on these findings, Phase 2 would explore how individuals perceive trust in different media sources due to their own perception of mis/disinformation, assess the broader effects of these consumption pathways on factors such as viewer retention and wider social cohesion, as well as overall integrity of the UK's information ecosystem. This project will be commissioned either through a Competitive Flexible Procedure under the Procurement Act 2023, or through the RM6126 Research and Insights framework. This is part of the DCMS Science and Analysis R&D Programme, which supports R&D capability within the department. This project will run concurrently alongside three other large projects across 2027-2030; these include 'what works' research into AI adoption in DCMS sectors; a continuation of previous research to develop data-intensive approaches for capturing engagement at unticketed cultural, heritage, and sporting events/activities/locations, e.g. using mobile app data to model how people participate in our events; and a continuation of previous research to design and improve methods for holistically tracking the long-term impact of major events, tested on a major event.
Suitability
Previously won by
No award has been published for this tender. These are the latest award notices from Department for Culture, Media and Sport for research & development.
IPTV Capacity Project · published 11 Aug 2026
£119k · Awarded 24 Jul 2026 · Contract ends 14 Jan 2027 · Award notice ↗
All open tenders and award history for Department for Culture, Media and Sport →
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